When an organisation changes, its story has to change with it. New positioning only becomes valuable when people inside and outside the organisation understand why that new position makes sense.
A new story must be more than new words.
Repositioning requires choices: what do you want to stand for, who do you want to matter to and what do you deliberately leave behind? That position then needs to be tangible in how you show up externally.
A new position only truly exists when others recognise it.
From positioning to launch.
BGood connects strategy and creativity to sharpen the new position and translate it into a launch that does not merely say something is changing, but makes people feel what that change means.