Urban sport is more than competition. It is culture, community, energy and a way for a city to express itself. This case is about bringing those worlds together in one recognisable story.
More than a programme.
An event can be packed with elements and still lack a clear position. The challenge was therefore not just to show the activities, but the meaning and energy behind them.
An event becomes stronger when people not only see what is happening, but feel what it stands for.
From separate elements to one movement.
Strategy and Creativity come together here in a story that connects sport, audience and city. A positioning that gives different disciplines room while still feeling like one whole.