For Rijkswaterstaat, BGood developed the story and positioning of the National Access Point for Mobility Data: the national platform where mobility data is brought together and made available to market and government.
A mandatory platform still needs a shared mission.
Every European country is required to have a National Access Point for mobility data. But a technical platform does not automatically become a recognisable and widely supported initiative. The challenge was to connect technology, policy, market parties and public interests in one clear story.
Data only becomes valuable when people understand what it is for and want to connect with it.
From infrastructure to identity.
BGood developed the brand story, branding, vision, mission and strategy, and helped connect stakeholders around one clear position. The Ministry of Infrastructure and Water Management later asked us again to help another mobility-and-data platform define its mission, vision and strategy and support its launch.