Primair Circulair aims to accelerate circular and biobased construction. BGood helps translate that ambition into a sharp position and into a market that actually engages.
A transition needs more than a good idea.
Circular and biobased construction touches policy, design, materials, clients, builders and suppliers. The challenge was to turn a strong substantive ambition into a clear and attractive story in which different market parties recognise their own role.
A circular market is not created by talking about it, but by getting the right parties moving together.
From vision to market activation.
BGood developed the vision, mission, strategy, proposition and communication plan for Primair Circulair. We also organise the market consultation for the Primair Circulair Expo in Almere. In doing so, we actively bring market parties to the table and help build a network that moves circular and biobased construction from ambition to practice.